Rui Ferreira Q & A

Currently living in Spain, Rui Ferreira is born and raised in Portugal and visits the country reguraly to surf and visit friends and family. Upon his recent visit to Ericeira the Boss It Up crew took time to ask him some questions about the 2010 collection and his thoughts about the new upcoming 2011 collection.

Besides from being the mentor for Respect Bodyboards and Deluxe Swimfins, Rui represents other well known brands such as Dunes Wetsuits and is a proud owner of a bodyboard shop.

BIU: Rui, talk us trough some of the innovations of the 2010 collection and the new upcoming 2010 collection.

RF: One of the biggest additions of the 2010 collection is the materials and the stringer systems that make the boards more versatile and durable cause it allows the rider to use the boards in different conditions and water temperatures providing maximum performance. Some of the shapes are the same altough some of the elite riders made some small shape changes in their promodels.

Regarding acessories, the new board bags are insane, top of the line materials, perfect for any situation either it’s a big trip or just a simple visit to your local beach. The interior is revested with materials that avoid over heating on the inside and it can take up to 4 boards, with outside pouches for wetsuits, fins, leashs, wax and sunscreen, all the things you need basically. The clothing line is bigger than ever and follows the trend of the bodyboard comunity.

About the 2011 collection, we are already working on it so it can be available as soon as possible to the public, so we can provide the riders acess to all the new tecnology combined with the best materials available in the market, The EFC core combined with the multiple stringers system available by Respect is the big (r)Evolution that is changing the way we ride, regardless the water temperature, making sure your board will respond well to any type of conditions so you can reduce your quiver and have a more durable board and save a lot of money, that’s why the new 2011 range will be called Global Evolution. Soon we will release more info!

Rui drawing some test lines with his 2011 promodel prototype. Photo: Wave Solutions

BIU: What is the Premium Customized Initiative?

RF: With the Premium Customized Initiative, we want to give you the chance to configure your own customized Respect board. You choose the core, you choose the stringer system, you choose the tail, you choose the colours … you choose everything.

You don’t even have to worry about wide point measures, nose, and that all stuff, beacuse we have 6 different team rider templates to choose between, which we call ´teamplates´. Choose your favourite one depending on your preferences and you only have to give us your board size, and that’s it!. The best part is that you get your own customized Respect board handshaped by renowned shaper Jarrod Gibson. More info and orders at: http://respectbodyboards.com/pcinitiative/

BIU: How did you came up with the idea of this new Boss It Up/Respect partnership?

RF: It came up naturally due to the relationship i have with one of your founders (Nunito), that also belongs to the Free Spirit Crew of Respect. Troughout this past 3 years Respect have been supporting Boss It Up productions, where i see one of the best comunication channels for my brands in Portugal. With the 2010 collection available in the BIU online store, Respect has the opportunity to provide a personalized sales service by experienced bodyboarders, that will advice their costumers the right tool depending the riders needs and specs.

BIU: What’s the bonus of buying the boards online at the Boss It Up online store?

RF: The shipping costs are free for any online order and make sure you stay tunned to the BIU website cause we gonna have a lot of promos where we’ll be having giveaway’s and major discounts for the ones that visit the website and order online.